Broads under the spotlight in national tourism campaign


A national outdoors campaign has put the Broads in the spotlight as an ideal holiday destination.

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Britain’s Magical Waterland is a key player in VisitEngland’s Active Outdoors campaign which has been running from March 18th to April 3rd and is funded in part by the Government’s Regional Growth Fund.


The high profile publicity at the start of the holiday season has included travel articles in the Guardian and Mail on Sunday and regular advertising on Classic FM and Gold FM. Classic FM’s website carries a competition for a break in the Broads.


The Broads received the prime spot centre spread in the Guardian’s travel section on Saturday in a feature about walking the Wherryman’s Way, wrapped around a double page illustrative map of the River Yare.


Guardian writer Patrick Barkham, 37, who returned to live in his native Norfolk a year ago, evokes the remoteness and history of the Wherryman’s way, its wildlife, landmarks, pubs and churches.


He says: “It was an absolute pleasure to walk the Yare Valley even in biting winter conditions, and I hope I inspire a few people to do the same! I felt a bit ashamed that as a Norfolk boy I had never before explored this part of the Broads, and I was really powerfully struck by its beauty and also, by how overlooked it is. Which is part of its charm but then again it definitely deserves more acclaim.”

Barkham is author of The Butterfly Isles, a book about his journey around the countryside in search of every species of British butterfly.


His article on the Guardian website is complemented by numerous Broads pictures.


The Broads also features first in VisitEngland’s Things to Do section which links to, throughout the summer.


Bruce Hanson, tourism officer of the Broads Authority, said: “It’s great to have a national spotlight shining on the Broads, and the timing couldn’t be better. It is right at the start of the season, and when everyone is worrying about the weather. The close working relationship that we have built up with VisitEngland is really paying dividends now and we are determined to build on that.”

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