Broads Outdoors Festival is launched—now with help from Wherry Albion

Albion 13

Thursday May 2nd, 10am to noon, How Hill Staithe

The third Broads Outdoors Festival which features 70 special events over more than two weeks is to be launched on Thursday May 2nd at How Hill National Nature Reserve.

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From10am to12.15pm a flavour of the festival will be captured at scenic How Hill Staithe where the wherry Albion will be moored and some of the organisations running events will be exhibiting their canoes, bicycles, a tipi, rowing machine and a windmill with giant insects and birds flitting about. The Broads Authority’s electric launch will be taking guests on a wildlife water trail.


* At 10.45am launch speeches will be delivered by Dr Stephen Johnson, chairman of the Broads Authority, Barbara Greasley, chair of Broads Tourism, Rebecca Harris, head of marketing and creative services at Hoseasons, and Simon Partridge, director of the How Hill Trust.
* At 11am there will be photo opportunities.


The festival showcases all that Britain’s Magical Waterland has to offer and aims to encourage local people to try new experiences right on their doorstep.

It is also aims to support tourism by holding it at a relatively quiet time of the year.


The festival is organised by the Broads Authority and Broads Tourism and sponsored by Archant and Hoseasons. A financial contribution is made by European STEP (Sustaining Tourism in Estuary Parks.) funding,


Katie Hanger, Hoseasons UK boating manager, said: “Here at Hoseasons we are excited to sponsor the third Broad Outdoors Festival this year. We are passionate about supporting the Broads especially as it is where Hoseasons humble origins began back in 1944.


“The two-week festival is a great opportunity to highlight the fun and adventure everyone can have on and off the water; from boating holidays, cycling, walking, bird watching or even canoeing. The festival is a great way to encourage visitors and locals to explore Britain’s Magical Waterland.”


For details of all the events visit


Directions: How Hill is near the village of Ludham, NR29 5PG

You will be greeted at the visitors’ car park before How Hill house and directed to the Staithe.

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