Nikon announces fashion collaboration between Nikon 1 and J.W. Anderson

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London, UK, Monday 17th June 2013: Nikon and acclaimed British designer J.W. Anderson have joined forces to create a luxury leather camera bag made for the sleek and stylish Nikon 1 camera system. Taking inspiration from classic 1940s camera cases and Jonathan’s signature androgynous style, the unisex bag is as versatile as the Nikon 1 itself, with space for a camera plus more than one of the system’s interchangeable lenses. This is the first time Nikon has collaborated with a fashion house.

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Combining traditional leather craftwork with versatile modernity, the bag reflects the mix of technological heritage and cutting-edge design intrinsic to cameras in the Nikon 1 range such as the Nikon 1 S1, Nikon 1 J3 and Nikon 1 V2. Only 400 of the limited edition bags will be available on the Nikon Store (http://store.nikon.co.uk/) from Monday 17th June 2013. Priced at £85, they come in four colours: black, white, blue and orange.

J.W. Anderson says of his collaboration with Nikon: “Photography is just as much of an art form as fashion, so the partnership made complete sense to me. Taking pictures is integral to what I do – I take thousands during the creation of a collection – and I have always ensured my designs are accessible for everyone, just as photography is.

“The inspiration behind the bag was that it would have a hint of a 1940s classic, but with a very modern twist, with bold block colours and a totally unisex look.”

Jordi Brinkman, Product Manager for Nikon 1 Compact System Cameras at Nikon Europe, says: “We are delighted to be working with J.W. Anderson. His style embodies everything Nikon believes in – the highest quality products, cutting edge techniques and accessibility to all audiences.”

The launch of the collaboration will coincide with J. W. Anderson’s Spring / Summer Collection 2014 at London Collections: Men on Monday 17thJune 2013.

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