News broke yesterday that in the wake of the massive hack of Equifax, U.S. banks are leveling up their anti-fraud game in response to the fact that 143 million Americans have now had their official data stolen. That is about half of the population of the U.S. — and the vast majority of the adult population.
Commenting on this, Lisa Baergen, director at NuData Security said:
“With the amount of personal information that has been stolen this year, it is almost impossible for banks to come up with additional screening questions that can’t be answered by hackers. The dynamically and rapidly evolving authentication landscape is hard to keep up with, and the intuitive and easy user experience is what is at stake at the table. This challenge will have to be solved by changing the authentication framework altogether and making personally identifiable information valueless – taking power away from the hackers. Passive behavior biometrics and behavioral analytics will be the inflection point as part of any essential multi-layered solution for identifying customers by their behavior instead of through personal information. If customers are tracked by their behavior, the way they hold their devices, how hard they press keys, how they navigate sites and hundreds of other behavioral points, then even if hackers steal their devices or their identity, they would be denied.”