Advances in Virtual Reality and Augmented Reality will allow users to have unprecedented immersion experiences – even making them believe they are someone else

New ITU report describes Advanced Immersive Audio-Visual systems norms and standards for the future digital society  
Geneva, 9 August 2018  –  ITU’s Radiocommunication Sector (ITU-R) has published a new report examining Advanced Immersive Audio-Visual (AIAV) systems, which include Virtual Reality and Augmented Reality. The report, Collection of usage scenarios and current statuses of advanced immersive audio-visual systems in broadcast (Report ITU-R BT.2420), describes the technical background and the definitions used for AIAV systems. It also describes the experience gained from current tests being carried out for broadcasting AIAV programme material, and the challenges that have emerged through production trials.

“The role of ITU in making this type of technical knowledge available is essential for the global harmonization of production and distribution of contents to the general public – to support the international exchange of programmes as well as the overall quality of service,” said ITU Secretary-General, Houlin Zhao.

The report was approved in April by the ITU-R study group for Broadcasting Service (ITU-R Study Group 6), whose focus includes vision, sound, multimedia and data services principally intended for delivery to the general public.

“Study Group 6 and its Working Parties (6A, 6B and 6C) establish significant norms and standards on audio and video signals for the future media,” said François Rancy, Director of ITU’s Radiocommunication Bureau. “It is widely acknowledged that video content is becoming one of the major ingredients of the digital society, and therefore the need for standards is becoming increasingly important,” he added…