Shannon Ireland, Aug. 31, 2018 – InvisibleShield®, a ZAGG Inc (NASDAQ:ZAGG) brand and the leading global innovator in screen protection, today announced a strategic partnership with Healthe®, a health-driven company developing products that block high-energy visible (HEV) blue light from digital devices. The partnership will allow InvisibleShield to infuse Healthe’s innovative EyeSafe® technology into its screen protection solutions, safeguarding consumers not only from a shattered screen, but the damaging effects of harmful HEV light as well.
The average person now spends more time in front of screens than sleeping, at 11 hours per day, including three and a half hours on a digital device, with smartphone usage accounting for 62 percent of that time1. These amounts of screen time may affect vision health, leading to digital eye strain, dry and irritated eyes and can impact sleep2. Healthe’s Eyesafe technology selectively filters out portions of the HEV blue light spectrum that are considered most harmful while still maintaining the superior colour performance of your device display.
“InvisibleShield is dedicated to keeping mobile devices safe from the perils of daily use. Through our partnership with Healthe, we’re able to take that promise of protection to the next level,” said Chris Ahern, CEO ZAGG Inc. “As mobile devices continue to play a central role in our lives, the effects of digital eye strain are becoming more evident. We’re excited to tap into Healthe’s Eyesafe technology to provide our consumers with a solution that not only keeps their screens intact, but their vision as well. We also look forward to announcing our first international product collaboration with Healthe next month.”
Healthe and the Eyesafe Vision Health Advisory Board are comprised of leading eye care professionals across ophthalmology and optometry focused on public health advocacy, industry research and standards development. Healthe strives to deliver technology that reduces eye exposure to HEV blue light.
“We are delighted to partner with InvisibleShield and continue to educate consumers about the safety concerns of over exposure to blue light,” said Justin Barrett, CEO of Healthe. “Our partnership provides consumers around the world best-in-class screen protection solutions that offer protection against blue light and provide the benefits of InvisibleShield’s industry-leading technology.”
1Source: 2018 Nielsen Audience Report, 1Q Report on American digital device users, July 31, 2018
2Source: Harvard Health Publishing, Blue Light Has a Dark Side, August 13, 2018
InvisibleShield and the InvisibleShield logo are trademarks of ZAGG IP Holding Co., Inc. Healthe and EyeSafe are trademarks of Healthe LLC.
InvisibleShield is the No. 1 selling industry standard and category creator for screen protection with more than 165 million screen protectors sold worldwide. Committed to empowering consumers to fearlessly enjoy their devices, InvisibleShield provides premium, lifetime protection against scratched, cracked and shattered screens through its military-grade solutions. InvisibleShield is based in Utah and has operations in the United States, Ireland, and China. InvisibleShield products are available worldwide and at leading retailers.
About ZAGG Inc
ZAGG Inc (NASDAQ:ZAGG) is a global leader in accessories and technologies that empower mobile lifestyles. The Company has an award-winning product portfolio that includes screen protection, power management solutions, mobile keyboards, and personal audio sold under the InvisibleShield®, mophie®, ZAGG®, BRAVEN®, and IFROGZ® brands. ZAGG Inc has operations in the United States, Ireland, and China. For more information, please visit the Company’s websites at www.zagg.com, www.mophie.com, and www.braven.com.
About Healthe & Eyesafe Technology
Healthe is a worldwide supplier of Eyesafe® blue light filtering technology for the world’s leading device manufacturers. Eyesafe technology and associated intellectual property portfolio was developed by world-class engineers and a team with decades in electronics, display materials, and light management to selectively filter UV and high-energy visible (HEV) blue light while maintaining color quality. Similar to sunscreen, Eyesafe technology has an RPF® or Retina Protection Factor rating which corresponds to the amount of blue light energy filtered. Based in Minneapolis, Minnesota, Healthe works to develop technologies and standards in conjunction with leaders in the eye care community. To learn more about Healthe and Eyesafe® technology, please visit Eyesafe.com.